THE ART OF MASTER BLENDER
Tastes are like humans, they are fine alone but they are meant for being together.
WHAT HE DOES
He creates harmonies of flavours, as a “perfumer” does with perfumes. He first imagines, and then studies, extra virgin olive oils that arise from his olfactory imagination or that require harmony, and then characterizes the taste of each. The oil by just one variety of olive can be unbalanced or unwelcome for intrusive bitter or spicy, or could have the fruity too dull. He can create new tastes balancing and enriching the oils and, as a result, the olive oil offer.
To give everyone the privilege of choosing the olive oil that you prefer among many possibilities is a gift, an act of love for extra virgin olive oil itself: he pays homage to the extra virgin olive oil richness and offers more serene and enthusiastic purchasing choices.